25 March 2026
4 Minutes Read

Portfolio Management Services: Discretionary vs Non-Discretionary vs Advisory

In Indian equity markets, managing a high-net-worth portfolio involves multiple considerations beyond stock selection; it requires selecting a suitable management model. Portfolio Management Services or PMS are investment services that generally used by HNIs and it offers direct asset ownership and specialized strategies.  

So, before making investment decisions, it is important to understand the difference between discretionary and non-discretionary pms, as well as where advisory pms fits into the equation.  

For busy professionals and those who prefer professional management, discretionary and non-discretionary pms are often compared, with the former being one of the available PMS models. In discretionary model, SEBI-registered portfolio manager has the authority as per agreement to make all buying, selling, and asset allocation decisions on your behalf. Let’s see the benefits of it; 

Speed Since client approval is not required for every trade, subject to the terms agreed with the client, subject to conditions. 
Professional Rigor Investment decisions are based on the manager’s investment process and research methodology as outlined in the PMS agreement.
Convenience May appeal to investors who prefer delegated portfolio management preferring minimal involvement who want to outsource the entire portfolio management process. 

Non-discretionary PMS is a hybrid model where the portfolio manager provides research and suggestions, but the final action (Buy or Sell) only placed after your explicit approval. The debate between discretionary and non-discretionary in the final decision rests with the investor who want the benefit of professional research but wish to maintain a veto power over their assets. While this offers more control, it can sometimes lead to delay may impact execution timing if there are delays in communication.  

Advisory PMS or PMS advisory services represents the offers a higher degree of client control. Here, the manager acts solely as a consultant, and they provide personalized strategies and recommendations, but the investor is also responsible for executing the trades in your own account.  

This model is generally used by experienced investors who have the time and tools to execute trades but want a second opinion from professional strategists to support portfolio decision-making 

AspectDiscretionary PMSNon-Discretionary PMSAdvisory PMS
Decision-Maker Portfolio Manager Investor (after advice) Investor 
Trade Execution Manager Manager (after approval) Investor 
Client Control Low Moderate High 
Time Requirement Minimal Moderate High 
Typically Used ByInvestors preferring delegated managementActive collaborators Investors preferring independent execution

In India, all PMS types are regulated by SEBI under the Portfolio Managers Regulations, 2020. So, understanding these pms requirements is essential for compliance, that include, the minimum investment requirement is ₹50 lakh (as per current regulations), the provider must maintain a minimum net worth of ₹5 crore, and providers are required to provide periodic disclosures including performance and risks.  

While many ask that what is pms period, in simple term, it generally refers to the investment horizon or the lock-in period specified in the agreement, often aligned with market cycles. And the pms charges typically includes; 

🔸 Fixed Management Fee: Usually, 1% to 2.5% of the AUM annually. 

🔸 Performance Fee: A performance-linked fee structure (often 10-20%) that may apply when returns exceed a pre-agreed “hurdle rate.” 

🔸 Operating Costs: Includes brokerage, custodian fees, audit fees, and an 18% GST on the management fee. 

Generally, discretionary services have the may involve higher fees due to the level of active management involved, while advisory services are the may involve relatively lower costs. 

The choice between discretionary, non-discretionary, and advisory PMS depends on an investor’s preferences, involvement in investment decisions, financial objectives, and risk tolerance. Investors should carefully review the PMS agreement, fee structure, investment approach, and associated risks before selecting any portfolio management service.

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