25 March 2026
4 Minutes Read

Portfolio Management Services: Discretionary vs Non-Discretionary vs Advisory

In Indian equity markets, managing a high-net-worth portfolio involves multiple considerations beyond stock selection; it requires selecting a suitable management model. Portfolio Management Services or PMS are investment services that generally used by HNIs and it offers direct asset ownership and specialized strategies.  

So, before making investment decisions, it is important to understand the difference between discretionary and non-discretionary pms, as well as where advisory pms fits into the equation.  

For busy professionals and those who prefer professional management, discretionary and non-discretionary pms are often compared, with the former being the commonly used. In discretionary model, SEBI-registered portfolio manager has the authority as per agreement to make all buying, selling, and asset allocation decisions on your behalf. Let’s see the benefits of it; 

Speed Since client approval is not required for every trade, managers can act without prior approval, subject to conditions. 
Professional Rigor The portfolio is managed strictly based on data and research, reducing emotional decision-making from the equation. 
Convenience May suitable for investors preferring minimal involvement who want to outsource the entire portfolio management process. 

Non-discretionary PMS is a hybrid model where the portfolio manager provides research and suggestions, but the final action (Buy or Sell) only placed after your explicit approval. The debate between discretionary and non-discretionary in the final decision rests with the investor who want the benefit of professional research but wish to maintain a veto power over their assets. While this offers more control, it can sometimes lead to delay may impact execution timing if there are delays in communication.  

Advisory PMS or PMS advisory services represents the offers a higher degree of client control. Here, the manager acts solely as a consultant, and they provide personalized strategies and recommendations, but the investor is also responsible for executing the trades in your own account.  

This model is generally used by experienced investors who have the time and tools to execute trades but want a second opinion from professional strategists to support portfolio decision-making 

AspectDiscretionary PMSNon-Discretionary PMSAdvisory PMS
Decision-Maker Portfolio Manager Investor (after advice) Investor 
Trade Execution Manager Manager (after approval) Investor 
Client Control Low Moderate High 
Time Requirement Minimal Moderate High 
Typically Used ByHands-off investors Active collaborators Independent experts 

In India, all PMS types are regulated by SEBI under the Portfolio Managers Regulations, 2020. So, understanding these pms requirements is essential for compliance, that include, the minimum investment requirement is ₹50 lakh (as per current regulations), the provider must maintain a minimum net worth of ₹5 crore, and providers are required to provide periodic disclosures including performance and risks.  

While many ask that what is pms period, in simple term, it generally refers to the investment horizon or the lock-in period specified in the agreement, often aligned with market cycles. And the pms charges typically includes; 

🔸 Fixed Management Fee: Usually, 1% to 2.5% of the AUM annually. 

🔸 Performance Fee: A performance-linked fee structure (often 10-20%) that may apply when returns exceed a pre-agreed “hurdle rate.” 

🔸 Operating Costs: Includes brokerage, custodian fees, audit fees, and an 18% GST on the management fee. 

Generally, discretionary services have the may involve higher fees due to the level of active management involved, while advisory services are the may involve relatively lower costs. 

You must understand that there is investment choices may vary based on individual preferences in portfolio management. The choice between discretionary vs non-discretionary pms or advisory pms depends on how much you value control versus convenience. So, if you prefer professional manag, choose a discretionary or if you prefer shared decision-making, non-discretionary is your path or if you simply want a if you prefer advisory support, advisory is the way to go.   

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