Brandman Retail Limited IPO

Established in 2021, Brandman Retail Limited is a premier distributor and retailer of international sports and lifestyle brands in India. The company operates through four strategic pillars—distribution, licensing, retail, and e-commerce—and serves as a primary licensee for global giants like New Balance, while also holding agreements with brands such as On, Rockport, and Salomon. By combining brand partnerships with an asset-light business model, the firm has rapidly scaled its presence in the premium footwear and athleisure market.

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The company manages a multi-channel network that includes 11 Exclusive Brand Outlets (EBOs) across major northern Indian cities like New Delhi, Gurugram, Noida, and Lucknow, all designed to meet the rigorous standards of its international licensors. In addition to its specialized EBOs, Brandman Retail operates two multi-brand outlets under its proprietary "Sneakrz" brand and maintains a strong digital footprint through its own D2C website and major marketplaces like Flipkart, Ajio, and Tata Cliq.

How do I apply for the Brandman Retail IPO?

You can apply for the Brandman Retail IPO using any supported UPI app by following two steps:

• Enter your bid on Navia App
• Accept UPI mandate on your phone

On acceptance of the mandate, the bid amount will get blocked in your bank account.