Navia vs. Upstox: Smart Broker Comparison for Investors & Traders

Choosing the right broker is crucial for traders and investors as it can significantly impact trading costs and overall profitability. In this detailed comparison, we evaluate Navia and Upstox, two prominent brokerage platforms in India. By the end of this blog, you’ll understand which broker offers the most value, particularly in terms of fees, features, and overall benefits.
Why Navia’s Zero Brokerage Model Stands Out
One of the standout features of Navia is its zero brokerage model, applicable across equity delivery, intraday trading, futures, and options trading. This structure can lead to significant savings over time, especially for active traders.
Comparison at a Glance: Navia vs. Upstox
FEATURE | NAVIA | UPSTOX |
---|---|---|
Platforms | ||
Web Trading Platform | Navia Web | Pro web 3.0 |
Desktop Trading Platform | Navia EXE | Dartstock |
Mobile Trading App | Navia App | Pro mobile |
Algo Trading Platform | Navia API | Algo lab |
Customer Support | ||
Website | Visit | Visit |
Support Articles | Visit | Visit |
Support – Tickets Portal | Support – Tickets Portal | |
SMS | No | No |
WhatsApp Support | Yes | No |
Live Chat | Yes | No |
24/7 Chatbot | Yes | Yes |
Brokerage & Pricing | ||
Account Opening Fee | Zero | Zero |
AMC (Annual Maintenance) | Zero | Zero |
Equity Delivery | Zero | ₹20 or 2.5%, whichever is lower |
Equity Intraday | Zero | ₹20 or 0.05%, whichever is lower |
Futures | Zero | ₹20 or 0.05%, whichever is lower |
Options | Zero | ₹20 per order |
MTF (Margin Trade Funding) Rate | 14.99% onwards | 18% |
Call & Trade Charges | ₹50 + GST | ₹50 + GST |
DP Sell Charges | ₹30 + GST | ₹18.5 + GST |
API Subscription Fee | ₹1500 per month | Free |
Products Offered | ||
Equity, Futures, Commodities | Yes | Yes |
Mutual Funds | Yes | Yes |
ETFs, SIP, IPO | Yes | Yes |
Currency Trading | No | Yes |
Special Features | ||
Margin for Intraday Trading | 5X | 5X |
MTF (Margin Trade Funding) | 3X | 2X |
Free ETF Baskets | Yes | No |
Option Strategy Builder | Yes | Yes |
Results Calendar | Yes | No |
Other Features | ||
Watchlists | 5 | 20 |
Market depth | 5 ask and bid prices | 5 ask and bid prices |
Indicators | 100+ | 100+ |
Type of charts | 11 | 11 |
Option chain | Yes | Yes |
Free Option Strategy Builder | Yes | Yes |
Results Calendar | Yes | No |
Orders on charts | Yes | Yes |
Profit and Loss on charts | No | No |
Technical Analysis | Yes | Yes |
Fundamental analysis | Yes | Yes |
Research | No | No |
Price Alert | Yes | Yes |
Free Ready made ETF Baskets | Yes | No |
Free Custom ETF Baskets | Yes | No |
Type of orders | ||
CNC | Yes | Yes |
Intra day | Yes | Yes |
BO | No | Yes |
CO | No | Yes |
MTF | Yes | Yes |
Basket Order | Yes | Yes |
AMO | Yes | Yes |
GTT | Yes | Yes |
Single square off button | Yes | Yes |
Multi Select Square off Button | Yes | Yes |
Share Screen Option | Yes | No |
Margins | ||
Equity Intra day | 5X | 5X |
Equity Delivery | 1X | 1X |
Option Buying | 1X | 1X |
Futures Buy/Sell + option Sell | SPAN + Additional + exposure | SPAN + Additional + exposure |
Hedge Benefit | Yes | Yes |
MTF | 3X | 2X |
How Zero Brokerage Impacts Your Savings
Let’s break down how much you can save using Navia’s zero brokerage model compared to Upstox, which charges brokerage fees for equity delivery, intraday, futures, and options trading.
Example 1: Equity Delivery Trades
Imagine you make 20 equity delivery trades in a month, each worth ₹50,000.
➝ With Upstox:
Brokerage per trade = ₹20
Total brokerage for 20 trades = ₹20 x 20 = ₹400
➝ With Navia:
Brokerage per trade = ₹0
Total brokerage for 20 trades = ₹0
In just one month of equity delivery trades, you save ₹400 with Navia.
Example 2: Intraday Trading
Let’s say you execute 30 intraday trades in a month, each worth ₹2,00,000.
➝ With Upstox:
Brokerage per trade = ₹20
Total brokerage for 30 trades = ₹20 x 30 = ₹600
➝ With Navia:
Brokerage per trade = ₹0
Total brokerage for 30 trades = ₹0
Here, you save ₹600 in a single month, which adds up to ₹7,200 per year!
Example 3: Options Trading
Consider you place 50 options trades in a month, each with a premium value of ₹10,000.
➝ With Upstox:
Brokerage per trade = ₹20
Total brokerage for 50 trades = ₹20 x 50 = ₹1,000
➝ With Navia:
Brokerage per trade = ₹0
Total brokerage for 50 trades = ₹0
That’s a savings of ₹1,000 in just one month of options trading, which adds up to ₹12,000 per year!
Impact Over Time: Cumulative Savings
When you look at the cumulative impact of zero brokerage, it becomes clear why Navia is a superior choice. Whether you’re an active trader or a long-term investor, Navia’s zero brokerage can help you save thousands of rupees each year.
● Monthly Savings: ₹500 to ₹2,000 depending on trade volume and asset class
● Annual Savings: ₹6,000 to ₹24,000
Margin Trade Funding (MTF): Lower Interest Rates
Navia’s Margin Trade Funding (MTF) is another area where it outshines Upstox. With interest rates starting at 14.99%, compared to Upstox’s 18%, Navia is a more cost-effective option for traders looking to leverage their capital. Furthermore, Navia offers up to 3X margin for delivery trades, providing more buying power, while Upstox caps margin at 2X.
Customer Support: Navia Leads in Availability
Navia offers a broader range of customer support options, including WhatsApp support and live chat, neither of which are available with Upstox. Having instant and real-time customer support is crucial for traders, especially during volatile market hours, and Navia’s ability to offer these options gives it a significant edge.
Additionally, Navia provides 24/7 chatbot assistance, ensuring that you can resolve basic queries at any time, without waiting for customer support hours to open. This round-the-clock support system is ideal for traders who may need assistance during off-market hours or while executing complex trades.
Platform Experience: Tailored for Traders and Investors alike.
Both brokers offer web, desktop, and mobile trading platforms, but Navia goes the extra mile with specialized tools like free Option Trader and ETF baskets. For tech-savvy investors and algorithmic traders, Navia’s platforms provide greater customization, flexibility, and powerful tools for managing trades.
Moreover, Navia’s free ETF baskets feature allows investors to build or choose from pre-designed ETF portfolios at no extra cost. This is an added benefit, especially for those looking to diversify across sectors or asset classes without paying extra fees for basket creation.
Who Should Choose Navia?
🔹 Active Traders: With zero brokerage on intraday and options trading, Navia provides substantial cost savings for traders executing multiple trades daily.
🔹 Long-Term Investors: Zero brokerage on equity delivery trades means long-term investors can save significant amounts compared to Upstox, which charges ₹20 per trade.
🔹 Margin Traders: Navia’s lower MTF interest rates make it a better option for traders looking to leverage their capital without paying exorbitant interest rates.
🔹 Traders Who Need Instant Support: Navia’s WhatsApp and live chat support offer real-time assistance, which is invaluable during fast-moving market hours.
🔹 Single margin for Equity and Commodity: One significant advantage of Navia over other platforms like Upstox is its single margin for Equity and Commodities. This feature allows traders who are active in both segments to maintain a single margin, eliminating the need to keep separate funds for each segment. As a result, clients benefit from better capital flexibility and more efficient utilization of funds, enabling them to seamlessly switch between equity and commodity trades without the hassle of managing two separate margin accounts. This not only streamlines the trading process but also maximizes capital efficiency for traders.
Conclusion: Why Navia Is the Clear Winner
When you consider the zero brokerage model, lower margin trade funding rates, and advanced platform features, Navia clearly outperforms Upstox in almost every key category. The cumulative savings from zero brokerage alone make Navia the more cost-effective choice for active traders, while long-term investors also benefit from zero delivery charges.
For those seeking a brokerage that offers not only superior cost savings but also a comprehensive suite of trading tools and support, Navia is the clear choice.
Start saving with zero brokerage today! Sign up with Navia and unlock the full potential of your investments.

DISCLAIMER: Investments in the securities market are subject to market risks, read all the related documents carefully before investing. The securities quoted are exemplary and are not recommendatory. Brokerage will not exceed the SEBI prescribed limit.
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