2 May 2025
4 Minutes Read

GoldBees Investment Edge: Win Big This Akshaya Tritiya

With the sunrise, soft light bathed the sacred town of Puri, illuminating the grand spires of the majestic Jagannath Temple. The sacred sound of conch shells and temple bells echoed in the air as devotees thronged the streets for Akshaya Tritiya, a day that not only marked prosperity but also the commencement of the grand Rath Yatra. 

Inside the temple, the Mishra family stood in devotion. Suresh Mishra, his wife Anuradha, and their two children, elder daughter Smita and younger son Rohan had just completed their pooja to Lord Jagannath. 

“Such divine energy,” Anuradha said with a smile, adjusting the end of her sambalpuri saree. “Today is the perfect day to begin something fresh. We should buy gold today, it’s tradition!” 

Suresh nodded. “True. It’s said anything started today multiplies. Let’s visit Padma Jewellers on Grand Road after breakfast.” 

Rohan’s eyes sparkled. “Can I choose a gold chain this time, Ma?” 

But Smita, who had been quiet until now, spoke up. “Ma, Baba, I was hoping we could do something different this year.” 

Anuradha blinked. “Different? What do you mean, Smita?” 

“Well,” Smita began, “instead of buying physical gold, what if we invest in GoldBees this Akshaya Tritiya?” 

“GoldBees?” Suresh raised an eyebrow. “What on earth is that?” 

“It’s an ETF,” Smita explained. “A Gold Exchange-Traded Fund. GoldBees is one of the most popular gold ETFs in India. It tracks the gold price and is available for trading on the stock exchange. You can invest in it just like a stock, but it represents real gold value.” 

Anuradha looked doubtful. “But how does it compare to owning physical gold? I like wearing my bangles!” 

Smita smiled. “Of course, Ma. Jewellery has its place. But think about it, physical gold comes with making charges, storage risks, and doesn’t earn any income. With GoldBees, there’s no worry about theft, purity, or storage. In addition, it holds the potential to provide substantial returns over time.” 

Rohan leaned forward curiously. “Is it like winning gold in a virtual game? But with real money?” 

“Kind of!” Smita laughed. “Except this one grows your money. It’s perfect for people who want to invest in gold without actually buying it.” 

Suresh folded his hands thoughtfully. “Hmm. So, you’re saying instead of buying a gold coin worth â‚č10,000 today, we can invest the same amount in GoldBees and it’ll grow over time?” 

“Exactly!” Smita said. “And unlike jewellery, GoldBees can be sold anytime in the market. There’s no need to wait for a buyer or visit a jeweller. Plus, the prices reflect real-time gold rates.” 

“But where do you even buy these GoldBees?” Anuradha asked. 

“That’s the best part,” Smita said, taking out her phone. “I’ve been exploring this app called Navia. It’s designed for people like us, beginners who want to invest smartly without headache. It offers a simple platform to buy GoldBees, and guess what—zero brokerage!” 

Suresh looked impressed. “Zero brokerage? That’s quite a deal.” 

“Yes,” she continued. “And the app even lets you set up an SIP in GoldBees. That means I can invest a fixed amount every month automatically. Over years, this small habit can help build a solid gold-backed portfolio.” 

Anuradha seemed unconvinced. “But beta, jewellery is something I can wear. What if I need money urgently? What good will digital gold do?” 

“Ma, GoldBees can be sold instantly on the exchange,” Smita explained. “Within a day or two, the money will reflect in your account. It’s liquid, just like cash, but grows with gold prices. And you’re still investing in gold just smarter.” 

Rohan looked thoughtful. “So
 does that mean we don’t go to the jewellery shop?” 

Smita giggled. “No, Rohan! You and Ma can still get something small today. But I’m starting my GoldBees investment now, it’s my Akshaya Tritiya resolution!” 

Suresh nodded, clearly impressed. “Smita, I must say, you’ve done your research. I’ve always stuck to traditional methods, but your logic makes sense. Instead of letting gold sit idle in a locker, investing in GoldBees ensures it’s working for you.” 

“Exactly,” she said. “And remember how Baba always says we should save for long-term goals—education, marriage, even retirement? GoldBees is perfect for that.” 

Anuradha looked at her daughter with newfound pride. “You’ve truly grown wise, Smita. Maybe it’s time I learn too.” 

goldbees

“You should, Ma,” Smita encouraged. “We can create an account on Navia together. It’s super easy. In fact
” She opened the app on her phone and began walking them through it. “See? I’ve selected GoldBees from the ETF section. Now, I just pick the amount and it’s all set! It even shows me past performance, charts, and SIP options.” 

Rohan peered over her shoulder. “Wow, you did that in seconds!” 

Suresh smiled. “Looks like our family has a new financial advisor. I’ll check out this Navia App too.” 

Anuradha chuckled. “Next year, instead of buying bangles, maybe I’ll start my own GoldBees SIP.” 

Smita laughed. “That’s the spirit, Ma! Akshaya Tritiya is about auspicious beginnings. Let’s begin building wealth smartly with GoldBees.” 

As they stepped out of the temple and back onto the lively streets of Puri, the sound of conches and the scent of sandalwood filled the air. The Mishra family walked forward, one hand holding tradition, the other embracing the future, with GoldBees lighting the path ahead.

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DISCLAIMER: Investments in the securities market are subject to market risks, read all the related documents carefully before investing. The securities quoted are exemplary and are not recommendatory. Brokerage will not exceed the SEBI prescribed limit.